4 Simple SMS Tips to a Successful SMS Marketing Campaign
June 3rd, 20101) Respect SMS subscriber’s privacy. Always give them an option to opt-in to your SMS broadcast or to opt-out of your SMS broadcast. If you purchase a database, allow them to easily opt-out of your SMS broadcast.
2) To measure the SMS marketing results, allow customers to reply to the SMS broadcast easily and offer incentives for replying fast. If you use different media for your advertising campaigns, use a different keyword so that you can measure which campaign is the most successful and which target market respond well to SMS marketing.
3) Always put a website URL, hotline or email for interested customers to enquire. It is a waste of money & effort to send SMS without allowing customers to find out more.
4) Most importantly, find the right SMS provider that can provide you with detail statistics on the SMS delivery. You would not want to spend money on a SMS campaign without knowing if the SMS messages were sent successfully and a list of subscribers who have changed their mobile, or have opt-out.